Search Engines
What is SEO?
Your website should present numerous opportunities to increase your sales and customer base allowing potential clients to find you quickly and easily on the Internet; they need to locate your website before they encounter your competitors.
To optimise your website, the content of your “on page” and “off page” and your HTML code may need editing to draw more activity from search engines, enabling them to direct traffic towards your website.
To improve the volume and quality of traffic to your website from search engines (via search results), you need to use a Search Engine Optimisation process.
We can help you take advantage of the very latest SEO processes to increase your web traffic. Statistically, the higher your site appears in the search results list, the more visitors it will receive from the search engine.
When we develop your listing by performing SEO tasks on your website your visibility is improved, increasing the likelihood of customers finding your business, which in turn leads to greater sales potential.
Over the past 3 years I have worked with Lance on the development and marketing of three websites. One is a Fair Trade company which needed an ecommerce capability, an inspiring brochure element and a stock control linked site with over 250 products. One was to take an existing website for my barrister client and make it work within a Content Management System (CMS) that I could use to regularly update almost all of its pages. The third was a B2B website for a Sage Business Partner that was complex and needed an easy to use CMS, with hosting and a full programme of Search Engine Optimisation (SEO). Lance’s prices are very keen, he is realistic and reliable when it comes to doing the work and his designs were very creative, but also meet my tight design objectives. Lance is a joy to work with and I am confident about taking him to meetings with my clients as I know he’ll be a real asset in my relationships with them.
Philip Huckin
A website without search engine optimisation is like….
Designing great point of sale advertising material and then keeping them locked in a storeroom.
Spending your entire budget on producing a television commercial without buying the airtime to let it run.
To improve the volume and quality of traffic to your website from search engines (via search results), you must to use a Search Engine Optimisation process via targeted SEO campaigns in line with the marketing strategy.
Your website can offer countless opportunities to increase your sales and customer base. However, your potential customers need to be able to find your website quickly and easily on the Internet. They need to encounter your website before they encounter your competitor’s website.
Optimising your website includes "on page" and "off page" work and may mean editing content and HTML code to encourage the indexing activities of search engines, directing Internet search traffic towards your website.
We offer the opportunity to take advantage of the very latest SEO processes to increase your web traffic. Statistically, the higher your site appears in the search results list, the more visitors it will receive from the search engine. Therefore, when we improve your listing by performing SEO tasks on your website, the greater the possibility that your potential customers will find your site, increase your sales and visibility.
Our Search Engine Optimisation services ( SEO Services ) include:-
• Detailed Website Analysis
• Keyword/Key phrase Research and Analysis
• Title and Meta Tags Updates
• Directory Submissions
• Search Engine Submissions
• Link Exchanges and Back Links
• Articles Submissions
• Social Bookmarking
• Robots.txt
• Google Sitemap
• RSS Feeds
• Blog creation and management
• Press Releases Submissions
• Monthly SEO report
The parameters that the search engines work within are constantly changing and require multiple. No one item is enough; it is a combination of many factors.
On-page factors include factors which are related to the website itself such as web contents, Meta tags, Alt Tags, Keyword density and internal linking structure of your website etc.
Off-page factors are factors which are not associated with the website but does influences its rankings. These are links from other website, Anchor texts used whiling linking to these websites etc. These factors are NOT in control of your website. Off-page factors play an important role in how your website ranks on search results.
Link Building
One of the primary methods that search engines use to determine your site's ranking is by your link's popularity, which is determined by the amount of links leading to your site from others on the Internet. When your link is posted on many outside sites on the Web, search engines automatically assume that your site is trustworthy and filled with viable information because other sites are showing interest in it.
Search engines positioning your site higher in its Natural Results section is more valuable to your site than any amount of money that you could spend on advertising! In addition to the value that comes with ranking at the top of search engines, your site will get the added benefit of new traffic coming directly from the links that are posted on other sites. Effective link building has been regarded as the most powerful asset to any effective of any SEO/SEM marketing campaign.
